HODIE Eau de Parfum 30mL
「この香水を一振りすると、その日の運気が少し上がる」がコンセプトのオードパルファン。
ラテン語で「今日」を意味する「HODIE」に、半音上がる・転調させるという意味の音楽記号「♯」を加え、今日1日を半音上げる、転調させるという意味のロゴを作成。
カラー展開しやすいデザインに30mLと小さなボトルなため、香り毎に異なる色のボトルを展開。ユーザーは数種類をコレクションし、出かける前に「今日はどんな1日にしようかな」とわくわくしながら選ぶ。
箱は縦型の引き出し式で、立てて飾ったり小物入れとして後利用することも可能。どちらにしても集めて並べる楽しさがある。
The concept of this eau de parfum is "a dash of this perfume will make your day a little better.
The logo is based on the Latin word "HODIE," which means "today," and the musical symbol "#," which means to go up or transpose a semitone, and means to transpose one's day up a semitone.
The design allows for easy color development, and the small 30mL bottle allows for a collection of several different colored bottles for each fragrance, giving consumers the pleasure of choosing what kind of day they want to have today before they go out.
The box is a vertical drawer type, which can be displayed upright or used later as a glove compartment. Either way, it is a fun way to collect and arrange them.
